PUMA

In my creative stint with Puma, I took the creative reins for their AW23 NITRO and Forever Run campaign. The brief? To breathe life into their vision with animated banners with the goal of communicating 3 ideas: Awareness: "Fueled by NITRO", Consideration: consumer benefit, and Conversion: product (Velocity Nitro 2, Deviate Nitro 2 and Forever Run) Additionally, I was tasked with directing and shooting some scenes for "Shadows", a visual ode dedicated to the everyday runners crafted for their Forever Run campaign.